"Everyday" should be every day. When used as an adjective, it should be written as one word. For instance, "Be sure to wash your everyday jeans in cold water." However, in this sign, "everyday" should be written every day because the words mean "each day."
Here's a link for further explanation:
http://www.elearnenglishlanguage.com/blog/english-mistakes/everyday-vs-every-day/
This sign seems to indicate that the discount is for one senior citizen instead of many senior citizens. It should be written "senior citizens'" discount.
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