Thanks to my brother for this one. Looking at this reminds me of one of my English teachers in high school. After grading our writing, she would say that it looked like we had no idea how to use commas, so instead of using them properly, we just shook them out all over the page as if commas were like salt in a shaker. In this case, the shaker is full of apostrophes instead of commas.

Oh.... and why only one lower case letter in the main words?